TikTok coins are a virtual currency utilized within the TikTok platform. Users purchase these coins with real money, and then expend them to send virtual gifts to creators during live streams or on their posted videos. These digital tokens act as a mechanism to show appreciation and support for favored content.
The practice of sending virtual gifts, facilitated by these digital tokens, strengthens the bond between creators and their audience, fostering a sense of community. This system allows viewers to directly contribute to the financial well-being of content producers, incentivizing the creation of engaging and high-quality material. The history of virtual gifting originates in other social media platforms and has become a significant aspect of the TikTok ecosystem, contributing to its monetization strategies.