The process of adding graphic overlays to TikTok videos enhances visual communication. These digital embellishments, commonly referred to as stickers, allow users to insert images, animated GIFs, or text onto their video content. This insertion is typically achieved through the platform’s editing interface after a video has been recorded or uploaded.
Employing these visual elements can significantly improve viewer engagement and content expression. Stickers serve to highlight key points, convey emotions, add humor, and brand content effectively. The feature has evolved alongside the platform, becoming an integral aspect of TikToks creative toolset and impacting content trends significantly.