Repetitive content surfacing within the TikTok platform is a common user experience. This phenomenon refers to the repeated presentation of similar or identical videos within a user’s “For You” page (FYP), despite the expectation of a diverse and evolving stream of content. For example, an individual might encounter multiple videos using the same audio trend, showcasing similar dance routines, or originating from a limited set of creators.
Understanding the causes behind content repetition is important for both users and content creators. Users benefit from knowing how to potentially diversify their viewing experience and discover new content. Creators benefit by understanding how the algorithm works, potentially optimizing their content for wider distribution and avoiding being perceived as overly repetitive. Historically, algorithmic content feeds have faced challenges in balancing personalization with novelty, and TikTok’s algorithm is no exception.