The visibility of approval metrics on TikTok is subject to user control and platform updates. A user’s preference for content can be made either broadly accessible or restricted to the account holder alone. The choice dictates whether others can view a tally of positive reactions to shared videos on their profile.
Managing the accessibility of these metrics has implications for user privacy and content creator feedback mechanisms. Historically, public displays of these counts have fostered engagement and provided creators with quantifiable performance indicators. However, potential drawbacks include social comparison and pressure for viral success, leading some to prioritize privacy and personal well-being.