Earning payment through affiliate marketing and direct sales on the TikTok platform involves promoting products or services to the user’s audience. This process typically begins with establishing a niche and cultivating a following. Subsequently, individuals identify brands or businesses offering commission-based partnerships. Upon joining an affiliate program or establishing a direct selling arrangement, unique links or promotional codes are shared in TikTok content. When viewers make a purchase using these links or codes, the content creator receives a predetermined percentage of the sale.
This approach to monetization offers a considerable advantage as it leverages the platform’s vast reach and engaged user base. It presents an opportunity to generate revenue without necessarily creating original products. The historical context reveals a shift from primarily entertainment-focused content to a space where commercial activities are increasingly prevalent, providing avenues for content creators to diversify income streams.