The phrase in question refers to a perceived reduction in the visibility of a TikTok account’s content, where videos are not shown to users who don’t already follow the account. This diminished reach can manifest as lower views, reduced engagement (likes, comments, shares), and a lack of appearance on the “For You” page (FYP) for non-followers. For example, a creator who typically receives thousands of views might suddenly see their viewership plummet to only a few hundred, despite maintaining consistent content quality and posting frequency.
Understanding the potential reasons for this reduced visibility is crucial for content creators aiming to build an audience and maintain consistent engagement. A decline in reach can significantly impact a creator’s growth, monetization opportunities (if applicable), and overall presence on the platform. Historically, such limitations in reach were often attributed to violations of community guidelines, but in more recent times, the causes may be less clear cut and open to interpretation or algorithmic adjustments.
