The phrase in question refers to a category of musical pieces that gain popularity through their association with short-form video content, particularly on the TikTok platform. These pieces often feature catchy hooks, danceable rhythms, or easily repeatable sections that lend themselves well to viral trends and challenges. An example is a brief musical excerpt that users incorporate into their videos to create engaging content.
This phenomenon is important because it illustrates the potent influence of social media on the music industry. The exposure gained through widespread use in user-generated content can lead to increased streaming numbers, chart success, and broader recognition for artists. Historically, traditional media outlets dictated musical trends; now, online platforms and user behavior are significant drivers of popular music.
