The number of accounts a user can initiate a “follow” action towards within a 24-hour period on the TikTok platform is capped. This measure helps to mitigate spam and bot activity and is an example of a platform’s control in maintaining a positive environment. If a user attempts to exceed this threshold, the action will likely be blocked, preventing further follows until the limit resets.
This restriction is vital for preserving the integrity of the TikTok ecosystem. By limiting the rate at which accounts can follow others, the platform reduces the effectiveness of automated accounts designed to artificially inflate follower counts or spread malicious content. This approach contributes to a more authentic user experience and helps prevent manipulative practices. Historically, social media platforms have implemented these types of safeguards in response to the rise of automated and inauthentic accounts.
