The act of sharing a TikTok video to one’s own profile for wider visibility, typically referred to by a specific phrase, is a feature primarily designed for mobile devices. This action allows users to amplify content they find engaging or relevant to their own followers. Direct functionality to accomplish this on desktop or laptop computers is limited.
Increased content reach and easier sharing are the primary advantages of this action. Historically, this functionality has driven content virality and community engagement within the TikTok ecosystem. It streamlines content distribution, allowing users to act as curators and promote content that aligns with their interests. This, in turn, benefits content creators by expanding their potential audience.