The process of adjusting TikTok account settings to allow broader visibility for content and profile is fundamental to maximizing reach. A standard configuration limits content viewability to approved followers. Adjusting privacy settings allows anyone on the platform to view posted videos, live streams, and profile information.
Opening an account to the public is crucial for individuals or entities seeking to expand their influence or promote content to a larger audience. Increased visibility can result in higher engagement rates, more followers, and potentially, greater monetization opportunities. Historically, content creators have leveraged public profiles to build brands and connect with wider communities.