The technique involves creating textual content within the TikTok platform that is present in the video’s data but visually imperceptible to viewers. This can be achieved through methods like using extremely small font sizes, matching the text color to the background, or placing the text outside the visible frame of the video. As an example, a creator might add keywords relevant to the video’s content in this hidden manner.
This approach offers potential advantages for increasing the visibility and discoverability of videos within TikTok’s search algorithm. By embedding relevant terms, creators may improve their content’s chances of appearing in search results and reaching a wider audience. The strategy has evolved alongside changes to the platform’s algorithm and search functionality, as creators seek innovative ways to optimize their content’s reach.