Controlling content visibility on TikTok involves several user-initiated actions that limit the frequency or complete cessation of content from specific accounts appearing in a user’s feed. This encompasses muting an account, which silences notifications and hides posts without unfollowing; blocking an account, which prevents any interaction between both accounts; and unfollowing an account, which removes the account’s content from the “Following” feed while still potentially encountering their content on the “For You” page. These actions provide avenues for curating the user experience and managing content exposure.
Managing the flow of content on social media platforms contributes significantly to maintaining a positive online experience. By exercising control over the types of posts encountered, individuals can reduce exposure to unwanted or triggering content, thereby improving mental well-being and minimizing distractions. This ability to personalize the viewing experience has become increasingly important in an era of information overload and algorithm-driven content delivery, empowering users to shape their own digital environment.
