TikTok coins are a virtual currency used within the TikTok platform to show appreciation to creators. Users purchase coins using real money and then use those coins to send gifts during live streams. These gifts translate into diamonds for the content creators, which they can then convert back into cash. The monetary value of 30,000 coins is dependent on the purchase price offered within the app at the time of purchase, but generally it fluctuates around $400.
The use of virtual gifts and currency offers creators a direct way to monetize their content and fosters a supportive community atmosphere. This system can incentivize higher quality content and more frequent engagement with viewers. The introduction of virtual gifting represents an evolution in online monetization strategies, shifting from traditional advertising models to direct user support, akin to patronage systems found on other platforms.