The term refers to a specific aesthetic prevalent on the TikTok platform, characterized by images intended to project confidence, attractiveness, and a sense of self-assuredness. These images frequently feature carefully chosen makeup, clothing, and poses meant to convey a powerful and stylish persona. For example, a photograph displaying a bold makeup look, trendy streetwear, and a direct gaze could be considered representative of this aesthetic.
The selection of a profile image aligned with this visual style is often perceived as a means of projecting a particular identity and influencing the user’s perceived status within the TikTok community. The benefits can include increased engagement, a larger following, and potential opportunities for collaboration or brand partnerships. This trend has evolved alongside the broader development of influencer culture and the increasing importance of visual branding on social media platforms.