The phrase, often associated with indifference to the struggles of the less fortunate, finds new life within the digital realm. It manifests as a commentary, often satirical, on perceived disconnect between influential individuals or entities and the realities faced by ordinary people, particularly as showcased on the video-sharing platform. For example, a creator might use the saying when reacting to an out-of-touch brand campaign or the lavish lifestyle of a celebrity.
The power of such expressions lies in their ability to encapsulate complex societal issues within a concise and readily shareable format. Its resurgence underscores the enduring relevance of social commentary, demonstrating how digital spaces can amplify historical criticisms to address contemporary inequalities. The platform enables rapid dissemination, extending the reach of the original sentiment to a new generation.
