The ability to affix content to the top of a profile is a valuable feature on social media platforms. On TikTok, this manifests as the option to secure preferred videos, making them immediately visible to visitors. A user’s selection of pinned videos acts as a curated highlight reel, offering a deliberate representation of their content strategy and personality.
This function allows creators to showcase their most popular or personally significant works. By strategically positioning these chosen videos, content producers can effectively guide new viewers toward material that best represents their brand or message. This curated exposure can result in increased engagement, follower growth, and a clearer brand identity.