The phrase “better late than never song TikTok” refers to the trend of using audio tracks, particularly songs, on the TikTok platform even after the initial period of popularity for that song has passed. It describes a phenomenon where songs experience a resurgence or delayed virality through user-generated content on the app. A common example involves a song released months or years prior suddenly becoming popular again due to a new dance challenge or meme associated with it.
This delayed popularity can significantly benefit artists and record labels. It provides a second wave of exposure, potentially leading to increased streaming numbers, music sales, and overall brand recognition. Historically, song popularity was largely dictated by radio airplay and traditional media promotion. The rise of platforms like TikTok has democratized the process, allowing user engagement and creative expression to drive musical trends and revitalize older tracks.
