The phrase identifies musical compositions by the artist Kevin Gates that have gained traction and popularity on the TikTok platform. This refers to instances where audio snippets of his songs are incorporated into user-generated videos, contributing to the visibility and viral spread of the music. An example would be short clips from his tracks being used as background music for dance challenges, comedic skits, or lifestyle content.
The significance of this phenomenon lies in its capacity to introduce music to a broader audience, often outside the traditional channels of radio and music streaming services. Widespread adoption of song excerpts on this social media platform can lead to increased streams, downloads, and overall recognition for the artist. Historically, this type of organic exposure has proven valuable in driving artists to greater commercial success.
