Creating and incorporating self-made audio tracks within TikTok videos allows users to personalize content and establish a unique brand identity. These audio creations, termed “original sounds,” become available for other users to feature in their own videos, potentially leading to widespread adoption and viral trends. An example includes a user composing a short, catchy jingle and using it in their video; other users can then select that jingle to accompany their own content.
Utilizing personalized audio can significantly enhance content engagement and visibility on the platform. Viral adoption of a user’s original sound provides organic promotion, expanding reach far beyond their immediate follower base. Furthermore, this function supports creative expression and fosters a dynamic community within the TikTok ecosystem, allowing individuals to shape trends and contribute distinct auditory elements.
