The social media platform, TikTok, has become a significant avenue for the propagation and engagement with various forms of media. One specific instance of this phenomenon involves a particular indie horror game, where user-generated content has driven awareness and discussion of the title.
This user-generated content, encompassing gameplay clips, analyses, and creative interpretations, has proven beneficial in expanding the game’s reach beyond its initial audience. The viral nature of content on this platform allows for rapid dissemination of information and fosters a community around the shared experience of the game.
