A charge of 99 cents from TikTok typically relates to the purchase of coins within the application. These coins are a virtual currency used to send gifts to creators during livestreams, rewarding them for their content and engagement. This microtransaction model allows users to support their favorite content providers directly through the platform.
This system benefits both TikTok and its content creators. For TikTok, it generates revenue through the sale of these virtual coins. For creators, it provides a mechanism to monetize their live content, encouraging them to produce engaging streams and build a community around their broadcasts. The practice of virtual gifting in livestreaming has roots in other social media platforms and has become a significant aspect of the digital economy.
