The phrase identifies the commercial transaction of ownership for profiles on the TikTok platform offered at prices considered to be below the typical market value. These accounts often vary in follower count, engagement metrics, content niche, and overall activity level. As an example, a profile with 10,000 followers and a dedicated audience in a specific domain, such as fitness, could be listed at a price significantly lower than similar accounts on the market.
The perceived advantage of acquiring such a profile lies in gaining an immediate audience and established presence on the platform, circumventing the time and effort required to build a following organically. Historically, individuals and businesses seeking rapid market entry or targeted reach have explored these acquisitions. The practice, however, necessitates caution due to potential risks including policy violations by the previous owner, inauthentic follower bases, and concerns surrounding the terms of service governing account transfers.
