The phenomenon under consideration refers to the surge in popularity of short-form video content, specifically on the TikTok platform, showcasing agricultural practices, primarily the cultivation of maize, during the year 2020. This content ranged from time-lapses of plant growth to demonstrations of planting techniques and harvest celebrations. For example, videos displaying innovative irrigation methods for cornfields or humorous takes on the challenges of rural life gained traction.
The significance of this trend lies in its ability to bridge the gap between agricultural producers and consumers. It provides a visual and easily digestible medium for sharing information about food production, promoting understanding and appreciation for farming practices. The year 2020, marked by global disruptions, saw an increased interest in food security and sustainable agriculture, likely contributing to the audience engagement with these videos. Historically, agricultural knowledge was disseminated through formal education and traditional media; this represents a shift towards a more decentralized and accessible form of knowledge sharing.
