On TikTok, “galaxies” represent a form of virtual gifting. Users can purchase these digital items and send them to creators during live streams as a way to show appreciation for the content being produced. These digital gifts have a real-world monetary value, as creators can convert their accumulated gifts into cash. As an example, a content creator receiving a “galaxy” during a live stream effectively earns a certain amount of money, dependent on the platform’s exchange rate.
The implementation of virtual gifting provides a direct avenue for viewers to financially support their favorite content creators. This system benefits both parties involved. Viewers gain a sense of connection with the creator and an opportunity to stand out in a crowded live stream environment. Creators, in turn, are incentivized to continue producing engaging content. The history of virtual gifting can be traced back to other live streaming platforms, with TikTok adopting and adapting the model to its own user base.
