The phrase refers to the pursuit of acquiring followers on the TikTok platform without incurring any monetary cost. It describes methods, often of questionable legitimacy, that aim to inflate a user’s follower count without requiring direct payment.
The appeal lies in the perceived benefits of a large follower base, such as increased visibility, enhanced credibility, and potential opportunities for monetization. Historically, the desire for rapid online growth has fueled the demand for such services, despite the potential risks associated with illegitimate or inauthentic follower acquisition.