The process of initiating a live competition on the TikTok platform, commonly referred to as a “battle,” involves two creators engaging in a real-time interaction to garner support from their respective audiences. This interaction is typically judged by the number of virtual gifts received during a set timeframe. For instance, two TikTok users might commence a live video stream simultaneously and challenge each other to see who can accumulate the most gifts from viewers within a five-minute period.
These competitions can significantly enhance a creator’s visibility and engagement on the platform. They provide an opportunity to attract new followers, increase the volume of virtual gifts received, and ultimately, boost overall earnings through TikTok’s monetization system. The historical context of these live competitions lies in the broader trend of interactive live streaming, which has gained prominence across various social media platforms as a means of fostering community and driving user engagement.
