The utilization of tags, denoted by the ‘#’ symbol followed by a relevant term or phrase, serves as a mechanism for content categorization and discovery within the TikTok platform. These tags function similarly to keywords on other social media sites, enabling users to find videos pertaining to specific interests or trending topics. For example, a video showcasing a dance routine might be tagged with #dancechallenge or #dancetutorial.
Employing these tags strategically offers several advantages. Content becomes more visible to a wider audience beyond an individual’s existing followers. This heightened visibility can lead to increased engagement, such as likes, comments, and shares. Furthermore, participation in trending tag campaigns can significantly amplify reach. The practice of categorizing content with relevant terms has become a standard feature across numerous social media platforms, evolving from early implementations on services like Twitter to its current pervasive presence.