The phrase alludes to the acquisition of TikTok’s in-app currency at a reduced price. These digital tokens are used within the TikTok platform to send virtual gifts to creators during live streams and through video comments. These gifts can then be converted into diamonds, which creators can subsequently exchange for real-world currency.
The motivation behind seeking a lower cost for these tokens stems from the desire to maximize the return on investment within the TikTok ecosystem. Obtaining more tokens for a given amount of money allows users to distribute more virtual gifts, potentially increasing the visibility and engagement of their favored content creators, or to enhance their own perceived status within the TikTok community. Historically, users have explored various methods, sometimes unauthorized, to achieve this cost reduction.