Controlling the visibility of content on TikTok allows users to manage their online presence and tailor their audience. The ability to restrict access to previously public videos is a key feature for privacy and content management. This process converts videos from a public setting, where anyone on the platform can view them, to a private setting, limiting viewership to the account holder alone. An instance of this involves an individual who initially shared content widely but later decides to limit its visibility due to evolving privacy preferences.
Limiting video visibility offers several advantages. It allows users to refine their online image, restricting older or less relevant content from public view. This can be important for those seeking professional opportunities or managing their digital footprint. Historically, social media platforms have evolved to provide greater control over user data and content, reflecting growing awareness of privacy concerns and the importance of managing personal information online.