The aforementioned phrase refers to a specific piece of music, typically a song, that has gained traction and popularity through its widespread use on the TikTok platform. This piece is often incorporated into short-form video content, serving as background music or a key element in a trending challenge or meme. One can understand it as a catchy tune that TikTok users frequently pair with visual content.
The significance of a piece reaching such viral status lies in its potential to significantly boost a musical artist’s visibility and reach a vast audience. The ease with which content spreads on the platform allows songs to quickly gain popularity, often leading to increased streams, downloads, and recognition for the creator. This method of song discovery has become a powerful tool in the modern music industry, disrupting traditional methods of promotion and marketing.