The presence of live broadcasts on the TikTok platform is a default feature. These broadcasts appear within the user’s “For You” page and “Following” feed, interspersed with regular video content. This integration can lead to unintended exposure to live streams for users who primarily engage with pre-recorded videos.
Controlling the consumption of content on social media platforms allows individuals to tailor their experience and avoid content that may be irrelevant or undesirable. Filtering out live streams can improve focus on desired content, conserve bandwidth, and minimize distractions, ultimately leading to a more streamlined and personalized user experience. Historically, social media platforms have gradually introduced customization features to cater to diverse user preferences.