The process of untagging oneself from content on the TikTok platform allows users to disassociate their profile from specific videos or posts where they have been mentioned. For example, if a user is tagged in a video they no longer wish to be associated with, they can initiate this action to sever the link between their account and that particular content.
Controlling one’s digital footprint is increasingly vital in the current social media landscape. This capability provides users with enhanced agency over their online presence, enabling them to manage their association with content that may not align with their personal brand, evolving views, or professional image. The evolution of social media platforms has necessitated features like this to address user concerns regarding privacy and control.
