The item in question serves as a sample presentation of a well-known fragrance. It allows potential buyers to experience the scent before committing to the purchase of a full-sized bottle. Such samples frequently come in simpler packaging than the retail product, prioritizing the fragrance itself over elaborate presentation.
These presentation units are beneficial to both consumers and retailers. Consumers gain the opportunity to assess the suitability of the fragrance for their personal preferences and body chemistry. Retailers use them to encourage trial and, ultimately, boost sales by reducing perceived risk for the customer. Historically, these have been a crucial element in the fragrance sales process.
