The phrase represents a specific musical composition or segment that has gained traction and visibility through the TikTok platform. Typically, such instances involve a song, whether pre-existing or created specifically for the app, experiencing a surge in usage within user-generated content. An example would be a catchy tune excerpted and applied as background music to numerous short-form videos, thereby contributing to its viral spread and recognition.
The importance of a piece of music achieving this level of exposure lies in its potential to significantly broaden its audience reach. Benefits can include increased streaming numbers, licensing opportunities, and overall brand recognition for the artist or composer. Historically, the TikTok platform has proven to be a potent force in resurrecting older songs or propelling emerging artists into the mainstream music scene.