A string of characters offered by merchants within TikTok’s e-commerce platform permits consumers to obtain products at a reduced price. These alphanumeric sequences, when applied during checkout, trigger a predetermined percentage or monetary discount on the total purchase amount. For example, a user might enter “SUMMER20” at checkout to receive 20% off their order of clothing or accessories.
The application of such promotional instruments holds significance for both vendors and purchasers. For sellers, it serves as a strategy to stimulate sales, clear inventory, and attract new clientele. The resulting boost in transaction volume can offset the reduced profit margin per item. From a buyer’s perspective, it provides an opportunity to acquire desired goods at a more favorable price point, enhancing purchasing power and potentially fostering brand loyalty.
