TikTok provides a feature that allows content creators to post ephemeral video or image content, disappearing after 24 hours. Examining whether the platform discloses the identities of individuals who have viewed these posts is a relevant inquiry for both content creators and viewers.
Understanding the visibility of view counts and viewer identities is important for several reasons. Content creators may use this information to gauge the popularity and reach of their ephemeral content, informing their overall content strategy. Viewers, on the other hand, may have privacy concerns related to the tracking of their activity.