The process involves gathering hair into a high ponytail, twisting it around the base, and securing it in place, often leaving the ends out for a deliberately messy or voluminous aesthetic. This hairstyle prioritizes speed and ease of execution, making it a popular choice for individuals seeking a quick yet stylish updo.
Its popularity stems from its versatility and adaptability to various hair types and lengths. The effortless appearance often associated with this style aligns with current trends emphasizing natural beauty and relaxed elegance. Historically, similar updo styles have existed, but the current iteration is heavily influenced by social media platforms, particularly short-form video content that showcases its creation and variations.