The action of pinning a comment on TikTok refers to the ability of a video creator to highlight a specific comment within the comment section. This elevates the comment, ensuring it remains at the top, visible to all viewers. For example, a creator might pin a comment clarifying a point made in the video or answering a frequently asked question.
This feature provides creators with a valuable tool for managing conversations and directing audience attention. It allows for the amplification of essential information, correction of misinformation, and the fostering of a more positive and informed community. This function evolved as a direct response to the need for better comment moderation and control within the platform’s rapidly growing user base.