The phenomenon of reduced visibility on TikTok, often termed a “shadowban,” refers to a situation where a user’s content is suppressed without explicit notification. This can manifest as decreased views, fewer likes, and reduced appearance on the “For You” page (FYP). For example, a creator who previously averaged thousands of views per video might suddenly see that number plummet to near zero, despite no obvious violation of community guidelines.
Understanding potential causes of reduced visibility is crucial for maintaining a healthy presence on the platform. A drop in engagement can significantly impact a creator’s reach and influence. While TikTok does not officially acknowledge the existence of a “shadowban,” reduced visibility negatively affects creators’ growth. Historically, similar practices have been employed by other social media platforms to manage content moderation and community standards enforcement.