A chronological record of consecutive days two users have interacted with each other through direct messaging on TikTok, often involving the exchange of snaps or other content, incentivizes daily engagement. While TikTok does not officially maintain or display a numbered “streak” feature in the same manner as some other social platforms, user-driven methods, such as noting the number of consecutive days of interaction, unofficially track such engagements.
This persistent interaction fosters a sense of community and strengthens the bond between users. Though unsanctioned by the platform itself, its pursuit motivates consistent application use, potentially increasing overall engagement metrics. The concept mimics, and likely draws influence from, similar features prevalent on other social media platforms, which are designed to boost user retention through gamified interaction.
