A “fruit tube” on the TikTok platform refers to videos showcasing cylindrical, typically handheld food products primarily composed of fruit. These videos often feature the opening and consumption of such items, focusing on sensory aspects like texture and visual appeal. Examples include shots of the product being squeezed, cut, or eaten, often accompanied by sounds highlighting the eating experience.
The popularity of this content stems from its accessibility and the engaging, often ASMR-like, quality of the presentation. The visual simplicity combined with the focus on consumption can create a satisfying experience for viewers. Historically, the appeal of food-related content has consistently resonated on social media, and these videos capitalize on the established audience interest in food presentation and consumption.
