The capacity for individuals who create content on TikTok to ascertain the identities of those who have viewed their videos is a frequently asked question. Currently, TikTok offers a feature known as “profile view history,” which, when enabled by both the creator and the viewer, allows creators to see which accounts have visited their profile within the last 30 days. However, this feature does not extend to specific video views; creators cannot see a list of individual accounts that viewed a particular video.
Understanding audience engagement is crucial for content optimization. While granular data on individual viewers of specific videos isn’t available, TikTok provides creators with aggregated analytics, including total views, likes, comments, shares, and audience demographics. This data offers valuable insights into video performance and audience preferences, enabling creators to refine their content strategy. Historically, the demand for specific viewer information has been driven by creators seeking to understand their audience more deeply and tailor their content accordingly. However, privacy considerations limit the availability of such detailed data.